Monetizing innovation how smart companies design the product around the price
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2016.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623528606719 |
Tabla de Contenidos:
- Monetizing Innovation: How Smart Companies Design the Product Around the Price; Contents; Foreword; Acknowledgments; Part One: The Monetizing Innovation Problem; Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars; Why the Majority of New Products Fail; Successful Innovation Matters More Than Ever; The Good News: Monetizing Innovation Failures Come in Only Four Varieties; You Can Avoid Failure-but Only If You Play by Different Rules; Chapter 2: Feature Shocks, Minivations, Hidden Gems, and Undeads: The Four Flavors of Monetizing Innovation Failure
- Flavor 1: Feature Shocks-When You Give Too Much and Get Too LittleFlavor 2: Minivations-When You Ask for Too Little, That's What You Get; Flavor 3: Hidden Gems-When You Don't Look, You're Not Going to Find Them; Flavor 4: Undeads-When Nobody Wants Your Product; These Four Monetizing Innovation Failures Can Be Avoided; Chapter 3: Why Good People Get It Wrong; Myths and Misconceptions with the Prevailing Mindset; Embracing a New Paradigm; Introduction to Part 2; Part Two: Nine Surprising Rules for Successful Monetization
- Chapter 4: Have the "Willingness-to-Pay" Talk Early: You Can't Prioritize without ItHow an Early Willingness-to-Pay Talk Propelled Gillette; Why You Should Have the Talk Early: The Three Benefits; The Information You Need from Those Early Pricing Talks; Insights, Tips, and Tricks; Chapter 5: Don't Default to a One-Size-Fits-All Solution: Like It or Not, Your Customers Are Different; A Paper Company's Segmentation Story; Typical Pitfalls of Segmentation; What Best-in-Class Companies Do; Insights, Tips, and Tricks
- Chapter 6: When Designing Products, Configuration and Bundling is More Science Than ArtProduct Configuration Done Right; Bundling Done Right; Microsoft Office: A Bundling Blockbuster; Two Key Principles of Product Configuration and Bundling; Principle #1: Leaders, Fillers, and Killers; Principle #2: Creating Good, Better, and Best Options; Insights, Tips, and Tricks; Chapter 7: Go beyond the Price Point: Five Powerful Monetization Models; How You Charge Trumps What You Charge; Michelin: From Selling Tires to Monetizing Miles
- Innovative Monetization Models: More the Rule Than the ExceptionFive Powerful Monetization Models; 1. The Subscription Model; What Is It?; The Advantages; Is It Right for You?; 2. Dynamic Pricing; What Is It?; The Advantages; Is It Right for You?; 3. Market-Based Pricing: Auctions; What Is It?; The Advantages; Is It Right for You?; 4. Alternative Metric Pricing/Pay As You Go; What Is It?; The Advantages; Is It Right for You?; 5. Freemium Pricing; What Is It?; The Advantages; Is It Right for You?; Five Questions to Choose the Right Monetization Model
- 1. How Likely Are Your Customers to Accept the Model?
