Monetizing innovation how smart companies design the product around the price

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and...

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Bibliographic Details
Other Authors: Ramanujam, Madhavan, author (author), Tacke, Georg, author
Format: eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley 2016.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623528606719

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