Storytelling with data let's practice!

"Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become -- or teach others to be -- a powerful data storyteller. Let's practice! helps you build confidence and credibility to create graphs and visualizations that...

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Detalles Bibliográficos
Otros Autores: Madden, Cathy, illustrator (illustrator)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J.: Wiley c2020.
Hoboken, New Jersey : [2020]
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623528306719
Tabla de Contenidos:
  • Understand the context
  • Choose an effective visual
  • Identify and eliminate clutter
  • Focus attention
  • Think like a designer
  • Tell a story
  • Practice more with Cole
  • Practice more on your own
  • Practice more at work
  • Closing words.
  • Introduction : How this book is organized & what to expect ; How to use this book in conjunction with the original ; Do you want to learn or teach? ; A quick note on tools ; Where to get the data ; Let's get started
  • Chapter one. Understand the context : Get to know your audience ; Narrow your audience ; Complete the big idea worksheet ; Refine & reframe ; Complete another big idea worksheet ; Critique the big idea ; Storyboard! ; Storyboard (again!) ; Get to know your audience ; Narrow your audience ; Let's reframe ; What's the big idea? ; What's the big idea (this time)? ; How could we arrange this? ; Storyboard! ; Storyboard (again!) ; Get to know your audience ; Narrow your audience ; Identify the action ; Complete the big idea worksheet ; Solicit feedback on your big idea ; Create the big idea as a team ; Get the ideas out of your head! ; Organize your ideas in a storyboard ; Solicit feedback on your storyboard ; Let's discuss
  • Chapter two. Choose an effective visual : Improve this table ; Visualize! ; Let's draw! ; Practice in your tool ; How would you show this data? ; Let's visualize the weather ; Critique! ; What's wrong with this graph? ; Let's draw ; Practice in your tool ; Improve this visual ; Which graph would you choose? ; What's wrong with this graph? ; Visualize & iterate ; Learn from examples ; Participate in #SWDchallenge ; Draw it! ; Iterate in your tool ; Consider these questions ; Say it out loud ; Solicit feedback ; Build a data viz library ; Explore additional resources ; Let's discuss
  • Chapter three. Identify & eliminate clutter : Which gestalt principles are in play? ; How can we tie words to the graph? ; Harness alignment & white space ; Declutter! ; Which gestalt principles are in play? ; Find an effective visual ; Alignment & white space ; Declutter! ; Declutter (again!) ; Declutter (some more!) ; Start with a blank piece of paper ; Do you need that? ; Let's discuss
  • Chapter four. Focus attention : Where are your eyes drawn? ; Focus on... ; Direct attention many ways ; Visualize all the data ; Where are your eyes drawn? ; Focus within tabular data ; Direct attention many ways ; How can we focus attention here? ; Where are your eyes drawn? ; Practice differentiating in your tool ; Figure out where to focus ; Let's discuss
  • Chapter five. Think like a designer : Use words wisely ; Do it better! ; Pay attention to detail & design intuitively ; Design in style ; Examine & emulate ; Make minor changes for major impact ; How could we improve this? ; Brand this! ; Make data accessible with words ; Create visual hierarchy ; Pay attention to detail! ; Design more accessibly ; Garner acceptance for your designs ; Let's discuss
  • Chapter six. Tell a story : Use takeaway titles ; Put it into words ; Identify the tension ; Utilize the components of story ; Arrange along the narrative arc ; Differentiate between live & standalone stories ; Transition from dashboard to story ; Identify the tension ; Move from linear path to narrative arc ; Build a narrative arc ; Evolve from report to story ; From a pithy, repeatable phrase ; What's the story? ; Employ the narrative arc ; Let's discuss
  • Chapter seven. Practice more with Cole : New advertiser revenue ; Sales channel update ; Model performance ; Back-to-school shopping ; Diabetes rates ; Net promoter score
  • Chapter eight. Practice more on your own : Diversity hiring ; Sales by region ; Revenue forecast ; Adverse events ; Reasons for leaving ; Accounts over time ; Errors & complaints ; Taste test data ; Encounters by type ; Store traffic
  • Chapter nine. Practice more at work : Create your plan of attack ; Set good goals ; Give & receive effective feedback ; Cultivate a feedback culture ; Refer to the SWD process ; Make use of an assessment rubric ; Facilitate a big idea practice session ; Conduct an SWD working session ; Set yourself up for successful data stories ; Let's discuss
  • Chapter ten. Closing words.