Redefining global strategy crossing borders in a world where differences still matter
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusetts :
Harvard Business Review Press
[2018]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623527606719 |
Tabla de Contenidos:
- Part one. Value in a world of differences: Semiglobalization and strategy
- Differences across countries--The CAGE distance framework--Global value creation--The adding value scorecard--Part two. Strategies for global value creation: Adaptation--Adjusting to differences--Aggregation--Overcoming differences--Arbitrage--Exploiting differences--Playing the differences--The AAA triangle--Toward a better future--Getting started.
