Narrative and numbers : the value of stories in business

Narrative and numbers the value of stories in business

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers...

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Detalles Bibliográficos
Otros Autores: Damodaran, Aswath, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Columbia Business School Publishing 2017.
Colección:Columbia Business School publishing
Materias:
Investments > Accounting.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623527506719
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • 1. A Tale of Two Tribes
  • 2. Tell Me a Story
  • 3. The Elements of Storytelling
  • 4. The Power of Numbers
  • 5. Number-Crunching Tools
  • 6. Building a Narrative
  • 7. Test-Driving a Narrative
  • 8. From Narratives to Numbers
  • 9. Numbers to Value
  • 10. Improving and Modifying Your Narrative- The Feedback Loop
  • 11. Narrative Alterations-The Real World Intrudes
  • 12. News and Narratives
  • 13. Go Big-The Macro Story
  • 14. The Corporate Life Cycle
  • 15. The Managerial Challenge
  • 16. The Endgame
  • Notes
  • Index

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