Seizing the white space : business model innovation for growth and renewal

Seizing the white space business model innovation for growth and renewal

Business model innovation is the key to unlocking transformational growth-but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies t...

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Detalles Bibliográficos
Otros Autores: Johnson, Mark W., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boston, Massachusetts : Harvard Business School Press 2010.
Materias:
Diversification in industry > Management.
Business planning.
New products.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623525906719
Tabla de Contenidos:
  • The white space and business model innovation
  • The four-box business model framework
  • The white space within: transforming existing markets
  • The white space beyond: creating new markets
  • The white space between: dealing with industry discontinuity
  • Designing a new business model
  • Implementation
  • Overcoming incumbent challenges.

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