Redefining global strategy : crossing borders in a world where differences still matter

Redefining global strategy crossing borders in a world where differences still matter

Detalles Bibliográficos
Otros Autores: Ghemawat, Pankaj, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boston, Massachusetts : Harvard Business School Press 2007.
Materias:
International business enterprises > Management.
Strategic planning.
Intercultural communication.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623524406719
Tabla de Contenidos:
  • Introduction
  • Value in a world of differences
  • Semiglobalization and strategy
  • Differences across countries: the CAGE distance framework
  • Global value creation: the ADDING value scorecard
  • Strategies for global value creation
  • Adaptation: adjusting to differences
  • Aggregation: overcoming differences
  • Arbitrage: exploiting differences
  • Playing the differences: the AAA triangle
  • Toward a better future: getting started.

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