Brand failures the truth about the 100 biggest branding mistakes of all time
Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page
2011.
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| Edición: | 2nd ed |
| Colección: | PSCC ebrary eBook Perpetual Titles.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623523806719 |
Tabla de Contenidos:
- Praise for Brand Failures...; Contents; Preface; 01 Introduction; 02 Classic failures; 03 Idea failures; 04 Extension failures; 05 PR failures; 06 Culture failures; 07 People failures; 08 Business cycle failures; 09 Rebranding failures; 10 Internet and new technology failures; 11 Tired brands; References; Index
