APA (7th ed.) Citation

Haig, M. (2011). Brand failures: The truth about the 100 biggest branding mistakes of all time (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. 2nd ed. London ; Philadelphia: Kogan Page, 2011.

MLA (9th ed.) Citation

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. 2nd ed. Kogan Page, 2011.

Warning: These citations may not always be 100% accurate.