Strategy maps converting intangible assets into tangible outcomes

Detalles Bibliográficos
Otros Autores: Kaplan, Robert S., author (author), Norton, David P., 1941- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boston, Massachusetts : Harvard Business Press 2004.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623522306719
Tabla de Contenidos:
  • Strategy maps
  • Operations management processes
  • Customer management processess
  • Innovation processes
  • Regulatory and social processes
  • Aligning intangible assets to enterprise strategy
  • Human capital readiness
  • Information capital readiness
  • Organization capital readiness
  • Customizing your strategy map to your strategy
  • Planning the campaign
  • Private-sector organizations
  • Public-sector organizations
  • Nonprofit organizations.