Culture and public relations links and implications
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the ed...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2012.
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| Colección: | Routledge communication series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623522206719 |
Tabla de Contenidos:
- COVER; CULTURE AND PUBLIC RELATIONS: Links and Implications; COPYRIGHT; CONTENTS; INTRODUCTION; 1 CULTURE AND PUBLIC RELATIONS: Formulating the Relationship and Its Relevance to the Practice; 2 WESTERN CLASSICAL RHETORICAL TRADITION AND MODERN PUBLIC RELATIONS: Culture of Citizenship; 3 IN PRAISE OF HYBRIDITY: Globalization and the Modern Western Paradigm; 4 A PUBLIC RELATIONS FRAMEWORK FOR INDIGENOUS ENGAGEMENT; 5 IDENTITY AND CULTURE: Implications for Public Relations; 6 CULTURE AND CHINESE PUBLIC RELATIONS RESEARCH
- 7 MAGO MAGO: Nigeria, Petroleum and a History of Mismanaged Community Relations8 PUBLIC RELATIONS AND CULTURE IN GERMANY: Between the ""Iron Cage"" and Deliberative Democracy; 9 PUBLIC RELATIONS' OCCUPATIONAL CULTURE: Habitus, Exclusion and Resistance in the UK Context; 10 PUBLIC RELATIONS IN MEXICO: Culture and Challenges vis-à-vis Globalization; 11 WHEN CULTURES COLLIDE: Theoretical Issues in Global Public Relations; 12 CRITICAL INTERROGATIONS OF GLOBAL PUBLIC RELATIONS: Power, Culture, and Agency
- 13 THINKING ABOUT PUBLIC RELATIONS AND CULTURE: Anthropological Insights and Ethnographic Futures14 CORPORATE PUBLIC RELATIONS AS A PROFESSIONAL CULTURE: Between Management and Journalism; 15 PUBLIC RELATIONS FIRMS AND THEIR THREE OCCUPATIONAL CULTURES; CONTRIBUTORS; AUTHOR INDEX; SUBJECT INDEX
