The new rules of marketing & PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

The new rules of marketing & PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide incl...

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Detalles Bibliográficos
Otros Autores: Scott, David Meerman, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley 2010.
Edición:2nd ed
Materias:
Internet marketing.
Public relations.
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623443606719

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