Cita APA (7a ed.)

Scott, D. M. (2010). The new rules of marketing & PR: How to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly (2nd ed.). Wiley.

Cita Chicago Style (17a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly. 2nd ed. Hoboken, New Jersey: Wiley, 2010.

Cita MLA (9a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly. 2nd ed. Wiley, 2010.