Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2016). A framework for marketing management (Sixth edition, Global edition.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. A Framework for Marketing Management. Sixth edition, Global edition. Boston: Pearson, 2016.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane Keller. A Framework for Marketing Management. Sixth edition, Global edition. Pearson, 2016.