Value proposition design

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating produc...

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Bibliographic Details
Other Authors: Pigneur, Yves, author (author), Bernarda, Gregory, author, Smith, Alan, 1982- author
Format: eBook
Language:Inglés
Published: Hoboken, N.J.: John Wiley & Sons 2014.
Hoboken, New Jersey : [2014]
Edition:1st ed
Series:Strategyzer series
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623441806719

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