APA (7th ed.) Citation

Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Pigneur, Yves, Gregory Bernarda, and Alan Smith. Value Proposition Design. Hoboken, N.J.: John Wiley & Sons, 2014.

MLA (9th ed.) Citation

Pigneur, Yves, et al. Value Proposition Design. John Wiley & Sons, 2014.