Marketing plans how to prepare them, how to use them
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Chichester, West Sussex, U.K. :
Wiley
2011.
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| Edición: | 7th ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623441506719 |
