Leading digital turning technology into business transformation
Become a Digital Master-No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed...
| Autores principales: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusetts
Harvard Business Review Press
2014
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623440106719 |
Tabla de Contenidos:
- Intro
- Copyright
- Contents
- Introduction: Are You Ready?
- Ch 1: What Is Digital Mastery?
- Pt 1: Building Digital Capabilities
- Ch 2: Creating a Compelling Customer Experience
- Ch 3: Exploiting the Power of Core Operations
- Ch 4: Reinventing Business Models
- Pt 2: Building Leadership Capabilities
- Ch 5: Crafting Your Digital Vision
- Ch 6: Engaging the Organization at Scale
- Ch 7: Governing the Transformation
- Ch 8: Building Technology Leadership Capabilities
- Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation
- Ch 9: Framing the Digital Challenge
- Ch 10: Focusing Investment
- Ch 11: Mobilizing the Organization
- Ch 12: Sustaining the Digital Transformation
- Epilogue
- Appendix: Digital Mastery Self-Assessment
- Notes
- Index
- About the Authors
- Acknowledgments.
