A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have whe...
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill
[2012]
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623436106719 |
Table of Contents:
- Intro
- Contents
- Preface
- Section I: IntroductIon to TransmedIa
- 1 Once Upon a Time . . .
- 2 What is Transmedia, Anyway?
- 3 Transmedia is More Than a Marketing Gimmick
- 4 Significant Prior Art to Learn From
- Section II: Storytelling
- 5 The Four Creative Purposes for Transmedia Storytelling
- 6 Learn the Basics of Traditional Storytelling
- 7 How Story and Branding Affect Marketing
- 8 Writing for Transmedia is Different
- 9 Online, everything is Characterization
- 10 Conveying Action Across Multiple Media
- Section III: Structure
- 11 Fine-Tune for Depth or for Scale (Not Both)
- 12 Special Considerations for Blockbuster Transmedia Franchises
- 13 Interactivity Creates Deeper Engagement
- 14 Uses and Misuses for User-Generated Content
- 15 Challenging the Audience to Act
- 16 Make Your Audience a Character, Too
- Section IV: ProductIon
- 17 Project Management: The Unsung Necessity
- 18 Finding and Keeping a Strong Core Team
- 19 Websites and Tech Development: DIY or Outsource?
- 20 Don't Be a Jerk on Social Media
- 21 Email and Phone: Cheap and Effective
- 22 Making and Using Prerecorded Content
- 23 Bringing Your Story into the Real World
- Section V: The Big Picture
- 24 How to Fund Production Costs
- 25 . . . And Maybe Make Some Profit, Too
- 26 Forging Your Own Transmedia Career
- 27 Critical Legal and Ethical Considerations
- 28 Get Excited and Make Things
- Acknowledgments
- Index.
