Getting China and India right strategies for leveraging the world's fastest-growing economies for global advantage
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only th...
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| Format: | eBook |
| Language: | Inglés |
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San Francisco :
Jossey-Bass
c2009.
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| Edition: | 1st ed |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623432506719 |
| Summary: | This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:* Both provide mega-markets for almost every product and service* Both have platforms that will dram |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (275 p.) |
| Bibliography: | Includes bibliographical references (p. 229-238) and index. |
| ISBN: | 9780470441091 9781282137226 9786612137228 9780470441084 |
