Getting China and India right strategies for leveraging the world's fastest-growing economies for global advantage
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only th...
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| Format: | eBook |
| Language: | Inglés |
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San Francisco :
Jossey-Bass
c2009.
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| Edition: | 1st ed |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623432506719 |
Table of Contents:
- China and India : four stories rolled into one
- Think China and India, not China or India
- Megamarkets and microcustomers : fighting for local market dominance
- Leveraging China and India for global advantage
- Competing with dragons and tigers on the global stage
- The war for talent : dealing with scarcity in the midst of plenty
- Global enterprise 2020.
