The new strategic brand management advanced insights and strategic thinking
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
London ; Philadelphia :
Kogan Page
2012.
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| Edition: | 5th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623431206719 |
Table of Contents:
- pt. 1. Why is branding so strategic?
- pt. 2. The challenges of modern markets
- pt. 3. Creating and sustaining brand equity
- pt. 4. Brand valuation.
