Reinvent your business model how to seize the white space for transformative growth
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusetts :
Harvard Business Review Press
[2018]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623429406719 |
Tabla de Contenidos:
- Part One. A new model for growth and renewal: The white space and business model innovation
- The four-box business model framework
- Part Two. When new business models are needed: The white space within: transforming existing markets
- The white space beyond: creating new markets
- The white space between: dealing with industry discontinuity
- Digital transformation
- Part Three. Business model innovation as a repeatable process: Designing a new business model
- Implementing the model
- Overcoming incumbent challenges.
