Kellogg on branding the marketing faculty of the Kellogg School of Management
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2005.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623427806719 |
Tabla de Contenidos:
- Kellogg on Branding; Contents; Foreword by Philip Kotler; Preface; Acknowledgments; Introduction: The Challenge of Branding; Section I: Key Branding Concepts; Section II: Strategies for Building and Leveraging Brands; Section III: From Strategy to Implementation; Section IV: Branding Insights from Senior Managers; Index
