Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly a...

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Detalles Bibliográficos
Autor principal: Backaler, Joel. author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing 2018.
Edición:1st ed. 2018.
Materias:
Internet marketing.
Branding (Marketing).
Big data.
Business.
Globalization.
Markets.
Online Marketing/Social Media.
Branding.
Big Data/Analytics.
Popular Science in Business and Management.
Emerging Markets/Globalization.
Construcció de marca (Màrqueting)
Màrqueting per Internet
Dades massives
Llibres electrònics
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623427506719

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