The portable MBA in entrepreneurship
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2010.
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| Edición: | 4th ed |
| Colección: | The Portable MBA Series
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623427406719 |
Tabla de Contenidos:
- Cover; Table of Contents; Title; Copyright; Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship; Preface to the Fourth Edition; About the Contributors; 1: The Entrepreneurial Process; Introduction; Critical Factors for Starting a New Enterprise; Evaluating Opportunities for New Businesses; Resources; Ingredients for a Successful New Business; Notes; 2: Idea Generation; Paths of Idea Generation; The Entrepreneur and Creativity; A More Creative Mind for a Challenging World; Toward Idea Generation Mastery; New Eyes for New Futures
- Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurshipNotes; 3: Opportunity Recognition, Shaping, and Reshaping; From Glimmer to Action: How Do I Come Up with a Good Idea?; Is Your Idea an Opportunity?; The Customer; The Competition; Vendors/Suppliers; Government; Global Environment; The Opportunity Checklist; Conclusion; Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship; Notes; 4: Entrepreneurial Marketing; What Is Marketing?; Marketing Is Critical for Entrepreneurs
- Entrepreneurs Face Unique Marketing ChallengesMarket Research and Opportunity; Acquiring Market Information; Developing and Implementing Marketing Strategy; The Marketing Mix; Product Strategy; Pricing Strategy; Distribution Strategy; Marketing Communications Strategy; Marketing Skills for Managing Growth; Conclusion; Appendix A Customer Interview; General Outline; Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship; Notes; 5: Business Planning; The Story of Your Business; Types of Plans; From Glimmer to Action: The Process; The Story Model
- The Business PlanConclusion; Other Resources; For Further Reading; Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship; Notes; 6: Building Your Pro Forma Financial Statements; Introduction; Common Mistakes; Financial Statement Overview; Building Your Pro Forma Financial Statements; Build-up Method; Comparable Method; Building Integrated Financial Statements; Income Statement; Balance Sheet; Cash Flow Statement; Integrating the Financial Statements; Putting It All Together; Conclusion; Additional Resource
- Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurshipNotes; 7: Equity Financing: Informal Investment, Venture Capital, and Harvesting; Introduction; Valuation; Financing a New Venture; Informal Investors; Business Angels; Venture Capital; Harvesting Investments; Selling the Company; Summary; Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship; Notes; 8: Debt and Other Forms of Financing; Getting Access to Funds-Starting with Internal Sources; Start with Credit Cards and Home Equity Lines
- Cash Conversion Cycle
