Good works marketing and corporate initiatives that build a better world- and the bottom line
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623425606719 |
Tabla de Contenidos:
- pt. 1. Introduction
- pt. 2. Marketing driven initiatives : growing sales and engaging customers
- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives
- pt. 4. Offense and defense
- pt. 5. For nonprofits and public sector agencies only.
