Kotler, P., Hessekiel, D., & Lee, N. (2012). Good works: Marketing and corporate initiatives that build a better world- and the bottom line (1st edition.). Wiley.
Cita Chicago Style (17a ed.)Kotler, Philip, David Hessekiel, y Nancy Lee. Good Works: Marketing and Corporate Initiatives That Build a Better World- and the Bottom Line. 1st edition. Hoboken, N.J.: Wiley, 2012.
Cita MLA (9a ed.)Kotler, Philip, et al. Good Works: Marketing and Corporate Initiatives That Build a Better World- and the Bottom Line. 1st edition. Wiley, 2012.
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