Cita APA (7a ed.)

Trout, J., & Rivkin, S. (2008). Differentiate or die: Survival in our era of killer competition (2nd ed.). Wiley.

Cita Chicago Style (17a ed.)

Trout, Jack, y Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. 2nd ed. Hoboken, New Jersey: Wiley, 2008.

Cita MLA (9a ed.)

Trout, Jack, y Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. 2nd ed. Wiley, 2008.