Platform strategy how to unlock the power of communities and networks to grow your business
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2017.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623424106719 |
Tabla de Contenidos:
- 1. Introduction to platform businesses
- 2. The meteoric rise of platform businesses
- 3. What is a platform business?
- 4. Economic characteristics of platforms
- 5. Platforms as business models
- 6. Platform-powered ecosystems
- 7. Life stages of platforms : design
- 8. Platform ignition : proving the concept
- 9. Platform scaling : reaching critical mass
- 10. Platform maturity : defending profitable growth
- 11. Platform pricing
- 12. Trust, governance and brand
- 13. Platforms, regulation and competition
- 14. Competing against platforms
- 15. The future of platforms.
