Resonate present visual stories that transform audiences
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, present...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
c2010.
Hoboken, NJ : c2010. |
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623419906719 |
Tabla de Contenidos:
- Resonate: Present Visual Stories That Transform Audiences; Copyright; Acknowledgments; Contents; Foreword; Introduction; How to Use Resonate; Invest Your Time; 1: Why Resonate?; Persuasion Is Powerful; Great Communicators; Resonance Causes Change; Change Is Healthy; Business Transformation; Presentations Are Boring; The Bland Leading the Bland; People Are Interesting; Facts Alone Fall Short; Stories Convey Meaning; You Are Not the Hero; The Audience Is the Hero; Resonance Rule #1; 2: Lessons from Myths and Movies; Incorporate Story; Drama Is Everything; Story Pattern
- Story Templates Create Structure The Hero's Journey Structure; Crossing the Threshold; The Audience's Journey; The Contour of Communication; The Beginning and Call to Adventure; The Middle: Contrast; Call to Action; The End; What Is a Sparkline?; Case Study: Benjamin Zander; Zander's Sparkline; Resonance Rule #2; 3: Get to Know the Hero; How Do You Resonate with These Folks?; Segment the Audience; Case Study: Ronald Reagan; Speech; Analysis; Speech; Analysis; Meet the Hero; Who They Are; Meet the Mentor; What You Give Them; Create Common Ground; How You Connect with Them
- Communicate from the Overlap Resonance Rule #3; 4: Define the Journey; Preparing for the Audience's Journey; The Big Idea; A Big Idea; Plan the Audience's Journey; Audience Journey; Tools for Mapping a Journey; Determine Where They Need to Move to in a Process; Process Segmentation; Acknowledge the Risk; Empathize with Their Sacrifice and Risk; Address Resistance; Refusal of the Call; Make the Reward Worth It; Identify the Reward (new bliss); Case Study: General Electric; Foster Creativity; Navigate Ambiguity; Take Risks; Develop New World Skills; Empower Teams; Unleash Your Passion
- Resonance Rule # 45: Create Meaningful Content; Everything and the Kitchen Sink; More Than Just Facts; Don't Be So Cerebral; Contrast Creates Contour; Create Contrast; Transform Ideas Into Meaning; Recall Stories; Turn Information Into Stories; Short Story Template; Case Study: Cisco Systems; Move from Data to Meaning; Murder Your Darlings; From Ideas to Messages; Resonance Rule # 5; 6: Structure Reveals Insights; Establish Structure; Make Sense; Organizational Structures; Case Study: Richard Feynman; Feynman's Sparkline; Order Messages for Impact; Demotivating Structure; Motivating Structure
- Create Emotional Contrast Presentation Content Types; Contrast Analytical and Emotional Content; Contrast the Delivery; Putting Your Story on the Silver Screen; Various Types of Visual Relationships; Process Recap; Resonance Rule # 6; 7: Deliver Something They'll Always Remember; Create a S.T.A.R. Moment; Famous S.T.A.R. Moments; Case Study: Michael Pollan; Repeatable Sound Bites; Evocative Visuals; Case Study: Pastor John Ortberg; Ortberg's Sparkline; Case Study: Rauch Foundation; Case Study: Steve Jobs; Jobs's Sparkline; Resonance Rule #7; 8: There's Always Room to Improve
- Amplify the Signal, Minimize the Noise
