Winning in emerging markets : a road map for strategy and execution

Winning in emerging markets a road map for strategy and execution

Detalles Bibliográficos
Otros Autores: Khanna, Tarun, author (author), Palepu, Krishna G., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boston, Massachusetts : Harvard Business School Press 2010.
Materias:
Commerce.
International business enterprises.
Globalization > Economic aspects.
Marketing > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623417806719
Tabla de Contenidos:
  • Introduction
  • The nature of institutional voids in emerging markets
  • Spotting and responding to institutional voids
  • Exploiting institutional voids as business opportunities
  • Multinationals in emerging markets
  • Emerging giants : competing at home
  • Emerging giants : going global
  • The emerging arena.

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