Staying power six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more)

As we move into an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves ""how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?"" To pr...

Full description

Bibliographic Details
Other Authors: Cusumano, Michael A., 1954- author (author)
Format: eBook
Language:Inglés
Published: Oxford, England : Oxford University Press 2010.
Edition:1st ed
Series:Clarendon lectures in management studies
Clarendon lectures in management studies.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623415806719
Table of Contents:
  • Cover Page; Title Page; Copyright Page; Dedication; Preface; Contents; Acknowledgments; Introduction: The Principles of "Staying Power"; 1. Platforms, Not Just Products; 2. Services, Not Just Products (or Platforms); 3. Capabilities, Not Just Strategy; 4. Pull, Don't Just Push; 5. Scope, Not Just Scale; 6. Flexibility, Not Just Efficiency; Conclusion: The Power of Ideas and Research; Appendix I: The Research Challenge: In Search of "Best Practice"; Appendix II: Additional Tables; References; Index