Blue ocean strategy how to create uncontested market space and make the competition irrelevant
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusetts :
Harvard Business Review Press
[2015].
|
| Edición: | Expanded edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623413606719 |
Tabla de Contenidos:
- Creating blue oceans
- Analytical tools and frameworks
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome key organizational hurdles
- Build execution into strategy
- Align value, profit, and people propositions
- Renew blue oceans
- Avoid red ocean traps.
