Blue ocean strategy how to create uncontested market space and make the competition irrelevant

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management...

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Detalles Bibliográficos
Otros Autores: Kim, W. Chan, author (author), Mauborgne, Renée, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boston, Massachusetts : Harvard Business Review Press [2015].
Edición:Expanded edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623413606719

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