Cita APA (7a ed.)

Wirtz, J., & Lovelock, C. H. (2018). Essentials of services marketing (Third edition.). Pearson.

Cita Chicago Style (17a ed.)

Wirtz, Jochen, y Christopher H. Lovelock. Essentials of Services Marketing. Third edition. Harlow, England: Pearson, 2018.

Cita MLA (9a ed.)

Wirtz, Jochen, y Christopher H. Lovelock. Essentials of Services Marketing. Third edition. Pearson, 2018.