Exploring strategy text and cases
Exploring Strategy, 12th edition, by Whittington, Regnér, Angwin, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government...
| Otros Autores: | , , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson Education Limited
2020.
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| Edición: | Twelfth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623411506719 |
Tabla de Contenidos:
- 1 Introducing strategy
- Part I The strategic position
- Introduction to Part I
- 2 Macro-environment analysis
- 3 Industry and sector analysis
- 4 Resources and capabilities analysis
- 5 Stakeholders and governance
- 6 History and culture
- Commentary on Part I The strategy lenses
- Part II Strategic choices
- Introduction to Part II
- 7 Business strategy and models
- 8 Corporate strategy
- 9 International strategy
- 10 Entrepreneurship and innovation
- 11 Mergers, acquisitions and alliances
- Commentary on Part II Strategic choices
- Part III Strategy in action
- Introduction to Part III
- 12 Evaluating strategies
- 13 Strategy development processes
- 14 Organising and strategy
- 15 Leadership and strategic change
- 16 the practice of strategy
- Commentary on Part III Strategy in action
- Case studies
- Glossary
- Name index
- General index.
