Exploring strategy text and cases
Exploring Strategy, 12th edition, by Whittington, Regnér, Angwin, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government...
| Other Authors: | , , , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, England :
Pearson Education Limited
2020.
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| Edition: | Twelfth edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623411506719 |
| Summary: | Exploring Strategy, 12th edition, by Whittington, Regnér, Angwin, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handlesbanken, Glastonbury and the Indian Premier League. New to this edition: The 12th edition of Exploring Strategy has been comprehensively updated to help you: Understand clearly the key concepts and tools of strategic management; Explore hot topics, including business models, corporate governance, innovation and entrepreneurship; Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.-- |
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| Item Description: | Previous edition: published as by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér with the assistance of Jason Evans, Clive Kerridge, Steve Pyle. 2017. |
| Physical Description: | 1 online resource (xxvii, 809 pages) : illustrations |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781292282466 9781292282503 |
