Communicating to advance the public's health : workshop summary

Communicating to advance the public's health workshop summary

The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the sc...

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Detalles Bibliográficos
Autores Corporativos: Institute of Medicine (U.S.). Roundtable on Population Health Improvement (-), Institute of Medicine (U.S.). Board on Population Health and Public Health Practice, Institute of Medicine (U.S.), Communication to Improve Population Health (Workshop)
Otros Autores: Bayer, Ellen, rapporteur (rapporteur), Bayer, Ellen, contributor (contributor), Thompson, Darla, contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Washington, District of Columbia : The National Academies Press 2015.
Materias:
Public health > United States.
Health promotion > United States.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009622394306719
Tabla de Contenidos:
  • FrontMatter; Reviewers; Contents; Abbreviations and Acronyms; 1 Introduction; 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns; 3 The News Media as a Catalyst for Action; 4 Effective Use of Digital Media to Advance Population Health Goals; 5 Effective Messaging Strategies: A Review of the Evidence; 6 The Power of Television and Film; 7 Final Comments; Appendix A: References; Appendix B: Workshop Agenda; Appendix C: Biographical Sketches of Workshop Speakers

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