Protecting your intellectual property rights understanding the role of management, governments, consumers and pirates
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protec...
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Springer
2013.
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| Edición: | 1st ed. 2013. |
| Colección: | Management for professionals,
Management for Professionals, |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469394906719 |
Tabla de Contenidos:
- Dedication
- Acknowledgments
- Preface
- Introduction
- The global growth of counterfeit trade
- The supply of counterfeit trade: the problem countries
- Modeling the intellectual property rights environment
- The demand for counterfeit trade: consumer complicity
- The use of anti-piracy marketing techniques to educate the consumer
- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
- Government and Industry Led Operations to Curb Counterfeit Trade
- The special case of China
- Internet Piracy: The Virtual Marketplace for Counterfeit Goods
- Managerial counterattack: traditional and novel anti-counterfeiting strategies
- The future: will the piracy paradox persist?
- References.
