Strategy for action II : strategy formulation, development, and control II :
The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated c...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milan ; London :
Springer
2013.
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| Edición: | 1st ed. 2013. |
| Colección: | SpringerBriefs in business
SpringerBriefs in Business, |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469355406719 |
Tabla de Contenidos:
- 1 Introduction to the second volume
- 2 Business strategy: Formulation, development and control
- 3 Corporate strategy: diversification and management of multiple SBUs
- 4 Organization, ownership and collaboration strategies
- 5 Financial performance and sustainability of strategy. .
