Scenario-based Strategic Planning Developing Strategies in an Uncertain World
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning"...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden
2013.
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| Edición: | 1st ed. 2013. |
| Colección: | Roland Berger School of Strategy and Economics,
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469307206719 |
Tabla de Contenidos:
- Introduction by Burkhard Schwenker and Torsten Wulf
- The challenges of strategic management in the twenty-first century
- Scenario-based strategic planning: A new approach to coping with uncertainty
- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning.
