The Street Smart MBA 10 Proven Strategies for Driving Business Success
Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world...
| Autores principales: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress
2013.
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| Edición: | 1st ed. 2013. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469273506719 |
Tabla de Contenidos:
- ""Contents""; ""About the Authors""; ""Introduction""; ""Summary of Summaries""; ""Chapter 1. Build a Superb Brand""; ""Chapter 2. Grow and Tap Your Network""; ""Chapter 3. Develop Products Customers Love""; ""Chapter 4. Sell Your Products and Services Cost Effectively""; ""Chapter 5. Control Your Costs and Increase Your Productivity""; ""Chapter 6. Take Charge""; ""Chapter 7. Recruit, Motivate, and Retain a Superior Workforce""; ""Chapter 8. Deal with Customer Complaints Head-On""; ""Chapter 9. Manage Yourself""; ""Chapter 10. Become a Better Negotiator""; ""Build a Superb Brand""
- ""1. Build your brand through an intense focus on quality.""""2. Turn down business that risks damaging your brand.""; ""3. Define and reinforce your brand with a well thought out tagline""; ""4. Treat your customers with respect and do not jerk them around.""; ""Grow and Tap Your Network""; ""1. Give a heads up and do favors.""; ""2. Send a gift.""; ""3. Mentor""; ""4. Don�t be afraid to ask for help.""; ""Develop Products Customers Love""; ""1. Listen to your customers.""; ""2. Before you proceed with a new product, have a plan that covers""; ""the necessary elements for success.""
- ""3. Read everything.""""4. Turn problems into new opportunities by seeing the problem a little differently.""; ""5. Develop and sell product extensions.""; ""Sell Your Products and Services Cost Effectively""; ""1. Nobody (with something to sell) knows anything about marketing.""; ""2. Test it out and see if it works.""; ""3. Track the results of your marketing efforts.""; ""4. It�s the name, stupid.""; ""5. Image is everything.""; ""6. Understand how much a new client is worth.""; ""7. Find yourself a niche.""; ""8. Consider premium pricing.""; ""9. Deadlines make things happen.""
- ""10. Offer a money back guarantee�and honor it.""""11. When someone tries to sell you something, sell them something.""; ""12. Pitch to your customers when their wallets are already open.""; ""13. Capture and add to your database the names of potential customers.""; ""14. Follow-up.""; ""15. Make it simple and easy for your customer to buy from you.""; ""Control Your Costs and Increase Your Productivity""; ""1. Do not fear technology; embrace it.""; ""2. Shop around for the best deal and use vendors based in low-cost areas.""; ""3. Develop long-term relationships with vendors.""
- ""4. Keep a low overhead and avoid large, fixed expenses or commitments.""""5. Watch your vendors like a hawk.""; ""6. Consider buying over renting.""; ""7. Read the fine print.""; ""Take Charge""; ""1. Watch the little details.""; ""2. Answer your phone and return phone calls promptly.""; ""3. Keep your eye on the ball.""; ""4. Develop a protocol, along with a system of checklists to make sure you follow it.""; ""5. Weigh likely benefits against potential risks, and don�t bet the farm.""; ""6. Keep in contact with the competition, and cooperate where you can.""
- ""7. Win the war, not the battle.""
