Interdependencies in the discovery and adoption of Facebook applications an empirical investigation
Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications a...
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| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Gabler
2013.
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| Edición: | 1st ed. 2013. |
| Colección: | Gabler edition Wissenschaft. Innovation und Entrepreneurship.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469241006719 |
Tabla de Contenidos:
- Foreword; Preface; Table of contents; Table of figures; Table of tables; Table of abbreviations; 1 Introduction; 1.1 Motivation and research objective; 1.2 Approach; 1.3 Definitions and theoretical foundation; 1.3.1 Discovery and adoption of products on the internet; 1.3.2 Interdependencies between users; 1.3.3 Interdependencies between applications; 1.4 Research context; 1.4.1 Background; 1.4.2 Facebook; 2 Capture and curation of a data set on Facebook applications; 2.1 Chapter overview; 2.2 Data source; 2.3 Data capture; 2.3.1 Process; 2.3.2 Export file; 2.4 Data curation; 2.4.1 Data import
- 2.4.2 Data manipulation3 Descriptive analysis of secondary interdependencies; 3.1 Chapter overview; 3.2 Sample; 3.3 Description of the Facebook platform for applications; 3.3.1 Aggregated supply and demand; 3.3.2 Individual statistics of applications and developers; 3.4 Analysis of the impact of a policy change on application usage; 3.4.1 Introduction; 3.4.2 Facebook's changes to platform policies; 3.4.3 Analysis and discussion; 3.5 Analysis of the time elapsed between application launches; 3.5.1 Introduction; 3.5.2 Descriptive analysis of developer portfolios
- 3.5.3 Determinants of the time between application launches3.5.4 Multivariate analysis; 3.5.5 Conclusion; 3.6 Chapter summary; 4 Interdependencies between users; 4.1 Chapter overview; 4.2 Conceptual model and hypotheses; 4.3 Research design; 4.4 Descriptive analysis; 4.4.1 How do users get aware of available applications?; 4.4.2 What drives adoption of applications?; 4.4.3 Who does actively recommend?; 4.5 Multivariate analysis; 4.5.1 Variables; 4.5.2 Model specification; 4.5.3 Results and discussion; 4.6 Chapter summary; 5 Interdependencies between applications; 5.1 Chapter overview
- 5.2 Information spillovers on the Facebook platform5.3 Empirical approach; 5.3.1 Data; 5.3.2 Methodology; 5.3.3 Specification; 5.4 Results and discussion; 5.5 Chapter summary; 6 Summary and conclusion; References; Appendix; A. Appendix for chapter 3; B. Appendix for chapter 4; C. Appendix for chapter 5
