International consumer behavior in the 21st century impact on marketing strategy development
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more importan...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Springer
2013.
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| Edición: | 1st ed. 2013. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469236106719 |
Tabla de Contenidos:
- International Consumer Behavior in the 21st Century; Preface; Information Needs and Information Use; The Communication Challenge; References; Acknowledgments; About This Book; Contents; Chapter 1: Introduction; The Impact of Globalization; The Forces Behind Globalization; Just What Are the Immediate Impacts?; Changing Consumer Characteristics; As Globalization Continues; The Two Critical Patterns; Problem Areas; References; Chapter 2: Developing a Competitive Advantage; Similarities or Dissimilarities; The Evolution of Competitive Advantage; Japanese Competitive Advantage
- Current Status of Competitive AdvantageA General Model of International Consumer Behavior; A General Model of Achieving Strategic Superiority; Resurgence of Traditional Cultures; Three Critical Points for International Marketers; Summary; References; Chapter 3: Culture and Its Powerful Impact; Study of Cultures; Culture as a Key Determinant of Consumer Behavior; Wallace ́s Theory; Direct and Indirect Influences of Culture; Cultural Reinforcement; Religion as a Cultural Reinforcer; Education as a Culture Reinforcer; Family as a Culture Reinforcer; Government as a Culture Reinforcer
- Cultures Don ́t Change EasilyCulture as a Communicator; Territoriality; Temporality; Learning; Play; Association; Interaction; Minimum Tolerable Standards; The Private Space; The Role of Sexes; Use of Resources; Using These Features; Summary; Three Critical Points for International Marketers; References; Chapter 4: Culture Driven Values; Cognitive and Affective Influences; Cognitive Influences; Affective Responses; Interpersonal and Personal Determinants; Culture Screen; Summary; Three Critical Points for International Marketers; References
- Chapter 5: Different Classification and Analysis of CulturesRiesman ́s Classification; Information; Values; Purchase Patterns; Consumption Behavior; Openness to New Ideas; High-Context Versus Low-Context; Hofstede ́s Model; Individualism-Collectivism; Power Distance; Uncertainty Avoidance; Masculinity-Femininity; Long-Term Orientation; Information; Values; Consumption Behavior; Purchase Patterns; Openness to New Ideas; Brislin ́s Approach; Summary; Three Critical Points for International Marketers; References; Chapter 6: A Model of International Consumer Behavior; The Model
- Other Affective InfluencesQuality Perception; Value Perception Versus Quality Perception; Modifying Influences; The Involvement Factor; Summary; Three Critical Points for International Marketers; References; Chapter 7: Social Class Impact Modified with Hierarchy of Needs; Global Versus Parochial Products; Maslow ́s Hierarchy of Needs; Social Class and Hierarchy of Needs; Consumption Decision Influencer; Summary; Three Critical Points for International Marketers; References; Chapter 8: Social Contagion of Global Consumers; Wa, Inhwa, and Quanxi; Wa; Inhwa; Quanxi; Western Social Contagion
- Summary
