Brand growth barriers identify, understand, and overcome them
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In thi...
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Springer
c2013.
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| Edición: | 1st ed. 2013. |
| Colección: | Management for Professionals,
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469152206719 |
Tabla de Contenidos:
- The wonderful world of growing brands
- Requirements of growth-oriented brand management
- Identifying growth barriers
- Understanding growth barriers
- Overcoming growth barriers
- Planning, forecasting and monitoring growth
- Checklists and Questions.
