International employer brand management a multilevel analysis and segmentation of students' preferences
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence o...
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| Otros Autores: | |
| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Gabler
c2013.
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| Edición: | 1st ed. 2013. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469105906719 |
Tabla de Contenidos:
- Introduction
- Theoretical Background and Literature Review
- Conceptual Framework and Deduction of Hypotheses
- Research Methodology and Data Basis
- Empirical Analysis and Hypothesis Testing
- Discussion of Empirical Findings.
