Exhibit marketing and trade show intelligence successful boothmanship and booth design
This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but a...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Heidelberg, Germany :
Springer
c2013.
|
| Edición: | 1st ed. 2013. |
| Colección: | Management for professionals
Management for Professionals, |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469097706719 |
Tabla de Contenidos:
- Integrated marketing communications
- Booth staff behavior
- Booth design and marketing materials
- Pre-show planning
- Post-show follow-up
- Trade show intelligence.
