E-Commerce Strategy : Text and Cases

E-Commerce Strategy Text and Cases

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better re...

Full description

Bibliographic Details
Main Author: Mohapatra, Sanjay. author (author)
Format: eBook
Language:Inglés
Published: New York, NY : Springer US 2013.
Edition:1st ed. 2013.
Series:Springer Texts in Business and Economics,
Subjects:
Information technology.
Business—Data processing.
E-commerce.
Application software.
IT in Business.
e-Commerce/e-business.
Information Systems Applications (incl. Internet).
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469009206719
Table of Contents:
  • Understanding E-commerce
  • Technology of E-commerce
  • Web Page Hosting
  • Concepts in E-commerce
  • Understanding E-commerce Product Design Strategy
  • E-commerce and Online Auctions
  • E-commerce Strategy
  • Channels in E-commerce
  • E-commerce Portal Design Strategy
  • Future Trend - Social Commerce
  • Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

Similar Items