Strategy and Communication for Innovation
Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg
2013.
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| Edición: | 2nd ed. 2013. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009467212506719 |
Tabla de Contenidos:
- Part I - Strategic Perspectives on Innovation
- Part II - Communicative Perspectives on Innovation
- Part III - Integrated Perspectives on Innovation
- Part IV - Best Practices and Case Examples.
